Our campaign labels were voted "Best seasonal packaging" in an international design competition.

Sprudge is recognized as the world's most popular coffee publication and a global meeting place for the coffee world. This year, they wanted to honor the best packaging in the coffee industry and created the Sprudge Design Awards.

Our labels from this year's winter, summer and fall campaigns were voted for, first as 1 of 16 semi-finalists, then as 1 of 5 finalists in the category. And in the end, we won the category "Outstanding Packaging, Seasonal or Limited Edition".

Honoring the Norwegian landscape

For these campaigns, our graphic designer Benedicte Torvik has designed labels that reflect the beautiful Norwegian landscape. From north to south, from east to west. From cold winter mornings to warm summer nights.

- "The design of the winter coffees reflects a journey through the Norwegian landscape, from ice skating in the lowlands, traditional cod fishing along the Norwegian coast to nights under the stars in the clear winter night," says Benedicte.

- For the summer, we wanted to create a design that reflects a typical Norwegian summer. What is Norwegian summer to you? Is it fresh sea air along the coast, warm summer days on the beach, long fields and flower meadows, or the legendary midnight sun?

Autumn is the time of harvest in Norway and the fall campaign differs somewhat from winter and summer.

- "For this campaign, we wanted to honor our coffee farmers by drawing a parallel between harvesting in Norway and harvesting coffee in the country of origin," explains Benedicte.

Ran away with the victory

We are very proud to be selected from over 100 nominees by the renowned Sprudge, and to be voted for by the people until we emerged as winners of the competition. We are incredibly grateful and touched by all the votes we have received from coffee lovers around the world.

In the final, we competed against some of the world's largest coffee producers, but it was little Norway and the country's oldest specialty coffee roastery that came out on top in the end.

Thank you so much!