{"id":4097,"date":"2024-09-11T08:46:54","date_gmt":"2024-09-11T06:46:54","guid":{"rendered":"https:\/\/sh.no\/direkte-handel-i-praksis-kaffebonder-fra-hele-verden-mottes-pa-ryen\/"},"modified":"2025-07-01T09:55:03","modified_gmt":"2025-07-01T07:55:03","slug":"direct-trade-in-practice-coffee-farmers-from-all-over-the-world-are-welcomed-on-ryen","status":"publish","type":"post","link":"https:\/\/sh.no\/en\/direkte-handel-i-praksis-kaffebonder-fra-hele-verden-mottes-pa-ryen\/","title":{"rendered":"Direct trade in practice: Coffee farmers from around the world met at Ryen"},"content":{"rendered":"

For 145 years, Solberg & Hansen has aimed to be the door opener for the world's best coffee cup, and our most important tool in this process is direct trade. It's not just about buying and selling, it's about building strong relationships with farmers and producers around the world.<\/p>\n\n\n\n

When World of Coffee, Europe's largest coffee fair, was to be held in Copenhagen in June 2024, our coffee buyers Morten Sletten and Alexander Scheen Jensen realised that it might be possible to achieve a dream they have had for many, many years: To invite all the producers and exporters we have relationships with to Oslo. Many of these producers had already planned to travel to Copenhagen, and once you've travelled from, for example, South America to Scandinavia, the road to Oslo is short.<\/p>\n\n\n\n

We invited them to our coffee roastery at Ryen in Oslo a few days ahead of the coffee fair in Copenhagen. The aim of the visit was to open the doors for a deeper conversation about coffee production and the challenges that farmers face today.<\/p>\n\n\n\n

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Participants from all over the world<\/h2>\n\n\n\n

As many as 21 farmers, producers and exporters agreed to travel all the way to Oslo.<\/p>\n\n\n\n

    \n
  • Ashok and Rohan Kuriyan from Balanoor Plantations in India.<\/li>\n\n\n\n
  • Jacob Mammen from Badra Estates in India.<\/li>\n\n\n\n
  • Mammen Mappillai from Devon Estates in India.<\/li>\n\n\n\n
  • Diego Baraona from Los Pirineos in El Salvador.<\/li>\n\n\n\n
  • Roberto Dada from La Cubana in El Salvador.<\/li>\n\n\n\n
  • Betty Leiva from Vides58 (La Bolsa) in Guatemala.<\/li>\n\n\n\n
  • Genaro Batres from Servex Coffee in Guatemala.<\/li>\n\n\n\n
  • Benjamin Paz from Sao Vicente in Honduras.<\/li>\n\n\n\n
  • Hern\u00e1n Vergara from Racaf\u00e9 in Colombia.<\/li>\n\n\n\n
  • Leomar Sanchez from Cerro Blanco in Peru.<\/li>\n\n\n\n
  • Michael Montalvan Tineo, Fernando Romero and Eistein C\u00f3rdova Carrasco from Chirinos in Peru.<\/li>\n\n\n\n
  • Cristiano Ottoni, Fernanda Garcia and Dayane Soares from Bourbon Specialty in Brazil.<\/li>\n\n\n\n
  • Jean Jacques from Rwanda Trading Company in Rwanda.<\/li>\n\n\n\n
  • Robert Whitwam, Lydia Mwangi and Kennedy Keya from Dormans Coffee in Kenya.<\/li>\n<\/ul>\n\n\n\n

    One common language: Coffee<\/h2>\n\n\n\n

    For two days, coffee, experiences and flavours were shared between producers who had travelled from all corners of the globe to Norway. Coffee farmers from South America and Asia met face to face - farmers who are usually separated by continents and oceans. They had a unique opportunity to taste each other's coffees and discuss the flavours, techniques and challenges of coffee processing.<\/p>\n\n\n\n

    The event at Ryen turned out to be more than just a gathering - it became a platform for learning. Farmers discovered their own sacks of green coffee in the raw material warehouse at Ryen, and learnt from each other's methods of storing and transporting green coffee. They saw how their green coffee was packaged and handled at the roastery, and how our coffee roasters spend time developing roast profiles for each batch of coffee.<\/p>\n\n\n\n

    On day two, we also took all the producers on a visit to Solberg & Hansen's concept store in Mathallen in Oslo. The farmers were full of pride as they got to see how our baristas brewed their coffee, and they got to taste their own batches of coffee hand-brewed with love.<\/p>\n\n\n\n

    - It's the best brew I've ever tasted!\" exclaimed Hern\u00e1n Vergara from Colombia when he tasted his decaffeinated coffee from Inza, brewed using barista Martin's very special method for this particular coffee.<\/p>\n\n\n\n

    Next to Hern\u00e1n, Leomar Sanchez sat proud as a rooster as he watched the coffee from his organic family farm in Peru being brewed.<\/p>\n\n\n\n

    Language barriers didn't stop any of them, despite the fact that some only spoke Spanish and others only understood a little English. We had one common language: a passion for coffee.<\/p>\n\n\n\n

    \n
    <\/div>\n\n\n\n
    <\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/figure>\n\n\n\n

    - Would not have been possible without direct trade<\/h2>\n\n\n\n

    During the two days at Ryen, it became clear that direct trade is about more than financial transactions. It's about building trust, exchanging experiences and ensuring that coffee farmers around the world have the best conditions for producing quality coffee. Through dialogue, cooperation and openness, a community is created across cultures and continents.<\/p>\n\n\n\n

    - Without direct trade, we would never have had the good relationships that made it possible to invite the farmers here to Norway,\" says general manager Bengt Ove Bitnes Hagen.<\/p>\n\n\n\n

    - We're incredibly grateful that they've taken the time to travel the long way, and not least for everything we've learnt from each other.<\/p>\n\n\n\n

    The visit here at the Ryen roastery is a symbol of what direct trade can achieve. When farmers, producers and exporters meet in this way, they have the opportunity to grow together and ensure that the world can enjoy an even better cup of coffee.<\/p>\n\n\n\n

    \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

    In June 2024, we invited coffee farmers, producers and exporters from all over the world to little Ryen in Oslo. 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