The aim of the change has been to create a stronger story around our coffee and to share the knowledge we have about the raw material, origin, flavour and sustainability. We know that quality is linked to, and leads to, viable agriculture with care for people and nature, and that it helps to leave a mark that makes a difference. We hope to convey this through design, storytelling and of course - the world's best flavours.
Backed by history
Since 1879, Solberg & Hansen has worked to find the world's best raw materials and process them into finished products that promote quality and flavour in the best possible way. All this experience has given us unique expertise.
The way we buy coffee, direct trade, is one of the best ways to buy sustainable coffee. Through travelling, we have built relationships with coffee farmers and suppliers all over the world, and the stories behind our products are unique.
Using the best of old craftsmanship and the latest technology in our distillery at Ryen in Oslo, we have proved that we deliver high quality and the same great taste, over time.
For quality-conscious coffee drinkers
As we enter the autumn of 2020, it's time to reinforce what Solberg & Hansen stands for. Much has happened in the knowledge, understanding and appreciation of speciality coffee in Norway over the past decade.
Coffee shops have long been established as a much-loved everyday pleasure for many, and the fact that Norwegians are one of the world's most coffee-drinking people is a truth without modification. When it comes to our daily cup of coffee, quality is still a top priority, and we're happy about that. At the same time, knowledge and curiosity among consumers is growing. We would like to share even more of what we have learnt about coffee in our 140 years as coffee buyers and roasters.
Watch the film about Solberg & Hansen and Norway's coffee history:
Knowledge about the origin of coffee
Our customers are among the world's most quality-conscious coffee drinkers, and for you we wanted to update our graphic expression and the way we tell our stories through design, text and packaging. We wanted to share more knowledge about our products, as well as provide clearer navigation in our content-rich selection.
We know that every coffee bean has a story. About the nature and the country they come from. About the families who grow them. About how they are hand-picked and dried. And about how they are processed by dedicated professionals. With knowledge of origins in focus, we've drawn inspiration from our tradition, craftsmanship, travels and the flavours we surround ourselves with for the new visualisation of our coffee range.
Direct trade for sustainability
Coffee shouldn't just taste good, it should do good. Direct trade is one of our most important tasks and applies to all our coffee purchases. Our buyers hunt around the world for the best coffee and visit all the countries we buy coffee from. Several of our coffee names have a long history with us and when we meet new, dedicated coffee farmers, it's a pleasure when their coffee meets our quality requirements.
By forging good relationships with our coffee farmers, we create opportunities for long-term co-operation. Predictability and fair prices create security for entire communities. We contribute to better welfare, social conditions and schooling for many people. It adds an extra dimension to the cups of coffee we drink every day, which is worth taking with us.
When the coffee arrives at our Ryen roastery, our expert team at the roastery tailors individual roast profiles to each coffee, so that each coffee's flavour potential is exploited to the full. That way, we experience the coffee bean's story in the cup, resulting in its best flavour.
Where we know what makes a coffee good, you know best what you like. Coffee offers a multitude of flavours, and there's a whole world to explore. No matter what you like, or if you like a little bit of everything, all our coffees have something in common: they are specially selected from the best growing regions in the world.
Being concerned with the big picture has made us coffee pioneers, both in Norway and internationally. We've learnt that we'll never be taught. Nor do we want to be. Our driving force is to constantly discover new ways to bring you the world's best coffee and we hope you like our new design.
